B2B Data Services

Data Cleansing and Enrichment

Data decays rapidly.

Over 35% of your existing data becomes unusable the next year. There are many factors involved like

1. People change jobs titles within the company.
2. CXO level decision makers change.
3. People move to different companies.
4. Phone numbers change.
5. Email addresses becoming outdated.

Staying on top of your game with fresh, complete and qualified data brings quantifiable results. Accurate and enriched data is an integral part of your overall business strategy on a quarterly, half yearly and annual basis.

Regular scrubbing and augmentation of data ensures

1. Eliminating wasted time and efforts of trying to communicate with invalid leads.
2. Increase in campaign response rate.
3. Eliminate duplication and conflicts.
4. Avoids bounces and spamming.
5. Improved targeting with better segmentation and planning.
6. The company has enough leads to follow up through.
7. Customized and Personalized messaging.
8. Invest in meaningful engagements with the right leads at the right time.
9. You drive better conversion and ROI on sales & marketing programs.

Here's how we do it with a 5-Step process.

1. ICP Ideal Customer profile
   We spend time with you to fully understand your target market, ideal customer profile and any additional data points you need.


2. Data Collection
   We collect data from multiple sources including LinkedIn, our trusted data providers, and our own in-house proprietary tools. As per your requirements, we categorize based on SIC & NAICS specifics, location, industry, employee size, revenue, title, department etc.


3. Verification
   Every sourced lead is manually validated via phone, email and social account authenticity. We append and enrich your existing database through our sourcing and verification process by removing junk data, eliminating duplicates, filling in missing details and expanding your target leads


4. Sharing Data
   We provide qualified leads as per your preference, either in CSV or integrate directly with your CRM or Marketing automation tool.


5. Refinement
   Bi-weekly meetings with you help us get feedback and review to further tweak and refine the data.

We know as a matter of fact there's nothing more significant than investing your time and efforts in the right business associations. Accurate actionable data is one of the most consequential and ROI-boosting services we can provide to our clients.