FAQs

Hiring, training, equpping, motivating and managing an in-house leadgen team, or depending on sales people themselves to generate leads is arguably the toughest, costliest and most time-consuming process a company can get stuck into. By outsourcing, Funnel TopUP acts as an extension to your sales & marketing teams. We supplement a steady stream of qualified leads which frees up your time and allows you to focus on your core business, so you can do what you do best - Sell, Close Deals and Deliver Value. Perhaps you might have an planned and dormant campaign, which we can help kick-start without disturbing your internal resources.

Our foundation is researched-backed data. Clean-Data coupled with experienced sophisticated outbound agents, gives us an edge. Every campaign we design is tailor-made after multiple brainstorming sessions with our clients. We are result-oriented and focused on boosting your ROI, which makes us constantly try A/B testing to improve performance and drive the results that you are looking for.

The choice is yours. We can start with our without your database. We utilize a mix of trusted data providers, boolean serach methods and voice verification techniques to source and curate data to match your specific market and ideal customer profiles.

With our data-driven approach we identify your ideal prospects with their motivational traits and buying behaviours. Our process includes re-engaging your dormant and unqualified leads and converting through the funnel from MQL to SQL.

We run an orchestrated custom multi-channel outreach and engage your leads with timely telecalls, personalized emails pitching your value proposition, key selling points along with our proprietory custom personalization tactics. A multi-touch campaign keeps your prospects informed, assures a top-of-mind recall and nurtures them until they are ready for a followup.

Followup Calls with qualifying questions are made to gather actionable insights, pain points, identifying triggers impacting buying decisions, important notes, comments, next action steps and tips for your sales team. We work as per your qualifying framework be it BANT, ANUM, CHAMP, MEDDIC, GPCTBACI, FAINT or a custom questionnaire and generate sales qualified leads.

The lead qualifying notes and comments are seamlessly integrated to your preferred CRM.

Your sales team is armed and ready with critical info to move the SQL to the next stage which could be a demo call, presentation or a proposal.

We assign a dedicated campaign manager who plans, oversees the execution of the project and serves as your point of contact. Your scope of access is not restricted to your Campaign Manager. Everyone at Funnel TopUP would be responsible for you partnership experience and you will have access to our executive team if needed.

The campaign manager provides you a detailed report on the decided KPIs on a daily and weekly basis which includes information like additional literature requests from prospects, statistics on dials, emails, details on connects and set appointments, lead qualification notes etc.

We do not guarantee any specific number of leads. We are committed to your ROI with qualified leads having greater probablity of winning sales. Our target is to shorten the sales cycles, so we supplement your Funnel with a steady stream of high quality leads to keep your sales team engaged in negotiations and deal closures.

We offer Paid Pilot Drive, as a trial service. With a minimum investment, you get to develop sales strategy and test in your target market. We will deliver qualified leads and appointments to your specifications. At the conclusion of the pilot, we can discuss the results and decide to progress with the next steps. We are focused on developing long term relationships with our clients and are confident about our performance.

We offer a very flexible and cost-effective engagement model of Pay-for-Performance. (PPL: Pay-per-lead, PPA: Pay-per-appointment).

Depending on the contract you will receive invoice for the leads delivered or completed meetings. Your have options to pay via Paypal, Credit Card or Wire Transfer.

Every client is unique with their offerings and needs. Our 4 stage sales campaign process is highly adaptable to any client and industry.

A. Award of Contract

We provide you a checklist that allows us both to ensure all the project requirements are covered as we kickstart the program.

B. PRE-OUTREACH

• 1. Kick-Off Meeting

  We spend time with the you to understand your business goals, listen to your specific needs, dive deep into your business offerings, value proposition, determine your target markets and define your ICP Ideal Customer Profile.

• 2. Research and find Prospects

  Using our propreitory tools and trusted data providers we search and source data for the ideal prospect profiles with required data points useful for the campaign.

• 3. Build Lists

  The sourced data is validated using smart AI tools and human voice verification. The clean data is used to prepared the Target Prospect Lists.

• 4. Sales Playbook and Campaign Planning

  We work shoulder-to-shoulder with the client to design a customized campaign and develop an effective and compelling Sales Playbook containing: Value Proposition, Collaterals, Call Scripts, Voice Mails, Email Drip templates, LinkedIn custom invitation and messaging drip templates. The cadence for the multi-channel, multi-touch campaign is planned with priority and timely sequence. We also identify possible FAQs, Objections and their effective Answers and Rebuttals.

• 5. Client Approval of the Sales Playbook

  We do not move forward till you approve the Sales Playbook.

• 6. Agent Training & Role Play

  Once we get the approval, we start training the agents with the sales playbook and conduct mock calls and role plays to simulate real time action for the campaign.

C. LAUNCH OUTREACH

Execution begins with reaching out to prospects through Phone, Emails, LinkedIn as per the planned sequences. Strategy refining is a constant process. We do continuous A/B testing. Based on feedback of read-reciepts, open rates we work with you to further tweak and refine the sales playbook elements like email subjectlines, call scripts etc to improve responses to desired outcomes.

D. CAMPAIGN REPORTING AND LEAD HANDOFF

Campaign Manager updates you the results through daily report on lead handoff and a weekly summary report.